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Designing Excellence

The Ang Shee General Association's Digital Transformation

๐Ÿข Introduction: A Digital Facelift for Tradition

In the ever-evolving landscape of the digital realm, preserving tradition often finds itself at a crossroads with modernity. That's where the Ang Shee General Association found itself in 2020 when they commissioned their digital makeover. Enter Jeffrey Eng, our Digital Director extraordinaire, on a mission to breathe new life into a venerable institution's online presence.


๐Ÿ’ป From Data to Digital: Crafting the User Experience

It all began with a monumental data transfer. We meticulously downloaded every nugget of historical and contemporary information, and then weaved them into a digital tapestry. Every committee, every patron, every historical threadโ€”all found their rightful place on the webpages. And voila! The new Ang Shee General Association website was born.


โœจ Aesthetic Evolution: Beauty in Clean Lines

But our work was far from over. The website needed a fresh aesthetic, a look that was as clean and polished as the information it held. We aimed for a user experience that was not just informative, but also visually pleasing. And that's exactly what we delivered.


๐ŸŽญ The Presentation Face-Lift: Thrice the Charm

With the website live in early 2021, we didn't stop there. We knew that great design is an ever-evolving art. Hence, the website saw not one, not two, but three major facelifts in its presentation. Each time, it emerged sleeker, more engaging, and in tune with the times.


๐Ÿ“œ Webpages Galore: Unraveling the Association's Tale

The website now boasts a formidable lineup of webpages. From the inviting "Home" page that beckons you in, to the comprehensive "About Us" page with details spanning past to present committees, honorary patrons, and the management committee, the association's history is laid bare.


๐Ÿ“– History Reimagined: The Story of ็ฟ

For those seeking historical context, the "History" page dives into the origin of the surname ็ฟ and its intricate connection to ๅ…ญๆก‚ๅ ‚. It's a journey through time, beautifully encapsulated in the digital realm.


๐Ÿ“‹ Applications and Activities: The Nuts and Bolts

Need to get involved? The "Application Forms" page is your gateway. Meanwhile, the "Activities" pages, thoughtfully arranged by year, allow visitors to relive the association's vibrant past and present.


๐Ÿ“ฐ Media and Publications: The Information Hub

Stay informed with the "Media" page, a treasure trove of news, and the "Publications" page, offering a collection of literary gems from the association's archives.


๐Ÿ“ž Getting in Touch: The 'Contact Us' Page

Last but not least, we've made it incredibly easy to connect with the association via the "Contact Us" page.


๐Ÿ“… A New Chapter: Copywriting for Events

In 2023, we were entrusted with the honor of crafting compelling narratives for the association's events. It's another testament to the ever-evolving relationship between tradition and modernity.


In conclusion, the Ang Shee General Association's digital journey is a tale of tradition meeting innovation, artistry in design, and a relentless pursuit of excellence. We're proud to have played a part in bringing this venerable institution into the digital spotlight, and we look forward to continuing this journey of preserving heritage while embracing the future. Stay tuned for more exciting updates! ๐ŸŒŸ๐Ÿ–ฅ๏ธ

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